Meta Considerations

Business Verification

Considerations

• To initiate the business verification process, your account must meet Meta’s requirements.
• If you don’t see the “Start Verification” button in the Security Center but believe you need to verify your business, confirm that the product or feature you’re trying to access requires business verification. If you received a notification or email stating that you need to verify your business, you can refer to them for information on how to get started.
• You must have full control of the business account.
• If you provide false or misleading information during the verification process, attempt to claim and verify a business you’re not authorized to represent, or attempt to circumvent Meta’s verification review systems, you may not be able to verify your business, your verified business status may be removed, or other actions may be taken.

How to Verify Your Business

1. Go to the Business Manager Security Center, Click Start Verification.

2. Provide details of your business: such as the legal name of the company, address, phone number, and website.

3. Confirm Business Details If no matching record is found, upload supporting documents, such as a business license or articles of incorporation, to confirm the details you entered.

4. Choose a method to confirm your connection. If you choose email, phone, text message, or WhatsApp, a confirmation code will be sent. To confirm your connection through domain verification, follow these steps.

   • Email (the domain of the business email address must match the domain of your website).
   • Phone
   • Text message
   • WhatsApp message
   • Domain Verification (you must have administrator access to your website’s web hosting or DNS provider).

5. When you’re finished, click Done.

You can edit your business details anytime.However, if you make a change, you’ll need to complete the business verification process again.

If you encounter issues after submitting your verification request, get information on how to troubleshoot business verification.

Considerations When Migrating to WhatsApp API

When transitioning to the WhatsApp API, it’s important to consider some peculiarities in the platform. Here we detail some key considerations:

1. Conversation Dynamics:

   • A cost per conversation is established, distinguishing between those initiated by the business and those initiated by the customer.
   • You have access to 1,000 free incoming conversations per month, with the flexibility to not count conversations initiated by advertising.
   • Costs for excess conversations are managed directly by META through Facebook Business Manager, with the possibility of adjustments in policies.

2. Management of Previous Conversations:

   • The option to back up previous conversations is not enabled. It is recommended to export your chats before migrating to Reach to maintain a record in .txt format.

3. Group Interaction:

   • The platform currently does not offer the functionality to create or join groups.

4. Initiation of Creative Conversations:

   • To start a conversation, the use of templates previously authorized by WhatsApp is required, offering an innovative way to interact with customers.

5. Initiation of Creative Conversations:

   • To start a conversation, the use of templates previously authorized by WhatsApp is required, offering an innovative way to interact with customers.

6. Sending Locations:

   • Currently, it’s not possible to share locations through WhatsApp, and number certification is limited to a maximum of 2 per FBM.

Es importante recordar que estas particularidades se ven recompensadas por las numerosas herramientas y beneficios que Reach proporciona, incluyendo integraciones especiales para pagos, reportes de mensajes y usuarios ilimitados según el plan adquirido.

Considerations When Connecting Instagram

Additionally, when connecting Instagram to the platform, consider the following specific peculiarities:

1. Management of Stories:

   • The functionality to post stories directly from the platform is not yet available.

2. Product Presentation in Carousel Format:

   • In carousel format product posts or ads, Meta does not transmit specific product information requested, defaulting to showing the image of the first product in the carousel. It is suggested to provide the post link for a more detailed experience.

3. Starting Conversations:

   • Starting conversations with customers is limited in this specific case; the customer comments on a post, and if the customer has a public account, only then can they send a message to start a conversation.

4. Responses to Dynamic Stories:

   • Responses to stories only show a preview while the story is active, offering a more dynamic and timely interaction.

5. Sending Images with “View Once” Format:

   • Images with “view once” format will not be displayed since Meta does not send the information of such multimedia.

Considerations When Connecting Messenger

1. Management of Stories:

   • The functionality to post stories directly from the platform is not yet available.

2. Product Presentation in Carousel Format:

   • In carousel format product posts or ads, Meta does not transmit specific product information requested, defaulting to showing the image of the first product in the carousel. It is suggested to provide the post link for a more detailed experience.

3. Starting Conversations:

   • Starting conversations with customers is limited in this specific case; the customer comments on a post, and if the customer has a public account, only then can they send a message to start a conversation.

4. Responses to Dynamic Stories:

   • Responses to stories only show a preview while the story is active, offering a more dynamic and timely interaction.