Whatsapp Business

Report Whatsapp Business

In the Reach section of our platform, we provide a detailed report on interactions in WhatsApp Business, offering valuable insights into conversations initiated through templates. This report focuses on classifying conversations according to their origin: those initiated by the customer, those from advertising, and those generated by the company.

Estimated Messages per Month

We offer a monthly estimate of message volume, identifying both free and chargeable conversations. It’s essential to note that Meta provides a benefit of 1,000 free conversations per month, including conversations initiated by both customers and businesses. The information presented in this report is based on data provided by Meta, although there may be variations depending on the charges Meta applies.

This estimation is approximate, and the final cost may vary compared to direct information from Meta. Additionally, it’s important to highlight that VAT is not included in the calculations. The key indicators included in this report are as follows:

• IE (Initiated by the Enterprise): Number of conversations initiated by the company.
• IU (Initiated by the User): Number of conversations initiated by the customer.
• IP (Initiated by Advertising): Number of conversations initiated through advertising strategies.

Likewise, the detailed table presented below provides specific information based on dates, allowing you to analyze interactions in each period more accurately.